What does CTR measure?

What does CTR measure?

• A. Customer Retention Time
• B. Click-Through Rate
• C. Content Throughput Rate
• D. Conversion Probability

Answer: (B)

CTR measures the percentage of people who click on a link or ad after seeing it, calculated as clicks divided by impressions. This shows how effectively the content prompts an initial action, like clicking. For example, 50 clicks from 1,000 impressions yield a CTR of 5%. It doesn’t indicate whether those clicks convert to a sale or other goal (that’s a separate conversion metric), nor does it reflect how long users stay or how much content is delivered.

CTR measures the percentage of people who click on a link or ad after seeing it, calculated as clicks divided by impressions. This shows how effectively the content prompts an initial action, like clicking. For example, 50 clicks from 1,000 impressions yield a CTR of 5%. It doesn’t indicate whether those clicks convert to a sale or other goal (that’s a separate conversion metric), nor does it reflect how long users stay or how much content is delivered.