What is a view-through conversion?

What is a view-through conversion?

• A. Conversions attributed to a click even if no click occurred
• B. Conversions attributed to an impression even if user did not click
• C. Conversions attributed to last interaction only
• D. Conversions attributed to video plays

Answer: (B)

View-through conversion means a conversion is credited to an ad impression rather than to a clicked ad. If a user sees an ad and doesn’t click it, but later completes a purchase or signup within the defined attribution window, that action is attributed to the impression the user viewed. This measures the influence of ads that raise awareness or consideration even without a click. It contrasts with click-through conversions, where credit goes to the actual click that preceded the action. So the description you’re looking for is a conversion attributed to an impression even if the user did not click.